Shopify guides for bricks‑and‑clicks retailers.
What a Shopify store costs, how the platforms compare, how to migrate without losing ground, and how to sell high-ticket products online when the showroom closes the sale. Written by the people who design, build and market the stores.
Browse by topic.
Five topics, from what a build costs to how to keep the sale when a buyer has auditioned in your showroom.
Costs & Pricing
What Shopify builds, migrations and running costs look like for a specialist retailer.
Choosing a Partner
How to choose who builds and migrates your store, and what to ask before you sign.
Platforms & Comparisons
Shopify against the alternatives, and the build options side by side.
Custom Shopify theme vs template for high-end AV stores
Cost, speed, SEO, apps and ownership, and when each is the right call.
Shopify vs BigCommerce for AV retailers
Pricing, fees, product options, POS and apps for a showroom retailer.
Lightspeed to Shopify: keep your POS or move it all?
Keep Lightspeed POS and connect it, or move tills and website together.
Builds & Migrations
Moving platforms and connecting Shopify to Google without losing ground.
Magento to Shopify migration for specialist retailers
What maps across, what changes and how to protect your rankings.
WooCommerce to Shopify migration for specialist retailers
What transfers, which plugins you can retire and how to keep your rankings.
Google Shopping with Shopify for hi-fi retailers
Feeds, product data and Merchant Center, so exact models get seen.
Local inventory ads for showroom retailers
Show showroom stock in Google search: requirements, setup and costs.
Selling AV Online
Selling high-end audio and video online when the showroom closes the sale.
How to sell a $15,000 AV system online
Product pages, finance, demos, trust and sales that close offline.
Why customers research with you and buy from Crutchfield
Why buyers research on your site then buy elsewhere, and how to keep the sale.
Why manufacturer copy stops your product pages ranking
Why manufacturer copy holds product pages back, and what to write instead.
Minimum advertised price: winning online without discounting
What MAP covers, how it’s enforced and how to win without discounting.
Your showroom closes the sale. How do you credit the website?
Crediting the website and ads for sales that close in store or by phone.
Co-op funds: the budget most AV dealers leave unclaimed
How co-op and MDF accrue, what qualifies and how to claim it.
2,400 people a month search for a home audio store. Are they finding you?
Google Business Profile, reviews and showroom pages that win local search.
Written by KA Consultancy, not a content agency.
Every guide comes from work we’ve done: designing, building, migrating and marketing Shopify stores for established retailers. Where we quote a figure, it’s from a store we’ve worked on. More about how we work.
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