How to migrate Wix to Shopify

The short answer

Shopify supports Wix directly. Its free Store Migration app imports products and customers from a Wix export, and Shopify’s help centre has a step-by-step guide for the rest. For a small Wix store, that, a Shopify theme and an afternoon of checking may be all you need.

What doesn’t move automatically is just as important: order history, reviews, blog posts and pages, and the redirects that protect your Google rankings. Those are manual jobs, and on a larger Wix store with real search traffic they’re where the effort goes.

I’ve engineered more than 350 Shopify stores and migrated over 500,000 products in 20 years. This guide sets out the DIY route honestly, then the points where help starts to pay for itself.

Who this guide is for

This guide is for Wix store owners thinking about Shopify, from small shops with a few dozen products to established retailers with thousands of products, a blog and steady search traffic. The first group can usually move themselves. The second has more to protect, and more of the work falls outside what the tools do.

Why retailers move from Wix

• A platform built for selling. Shopify’s admin, checkout and app ecosystem are centred on commerce.
• Room to grow. Unlimited products on every Shopify plan, multiple locations, point of sale, marketplaces and B2B tools for trade customers.
• Apps and integrations. Stock systems, accounting, email and fulfilment tools commonly build for Shopify first.
• A checkout customers know. Shopify runs and maintains the checkout for every store, with accelerated payment options built in.

Wix is a capable website builder, and its ecommerce plans suit many small shops. As of October 2026, its US pricing lists Core at $29, Business at $39 and Business Elite at $159 a month billed annually, with online payments unlocked from Core upwards. The case for moving usually grows with the size of the catalogue and the number of things the store needs to connect to.

What moves, and how

Before you start

• List every page, product and post URL on your Wix site, from its sitemap or a crawl. This becomes your redirect list.
• Pull your top pages from Google Search Console, by clicks over the last year, so you know which URLs matter most.
• Note every Wix app you use and what it does.
• Check where your domain and email are managed, so launch day doesn’t interrupt either.
• Save your exports: products, contacts and orders, kept somewhere safe after Wix is closed.
• Pick a quiet week to launch, away from your busiest trading.

Using Shopify’s Store Migration app

Shopify’s Wix guide describes the Store Migration app as early access. It imports products and customers: you export the products CSV from Wix and upload it to the app unedited. A few limits are worth knowing before you start:

• Prices by location aren’t supported.
• Products with more than three options don’t have their options imported, because Shopify products allow up to three.
• Wix exports up to 5,000 product rows per file, so larger catalogues are exported in parts.
• Digital products aren’t included in Wix’s product export.

If you import products manually instead, through Shopify’s own CSV import, Shopify notes that columns need remapping and weights converting from kilograms to grams. Customer CSVs need reworking too: Shopify says there’s no data mapping for customer CSV imports, so the file must match Shopify’s template exactly.

Options, variants and collections

Wix products can carry several product options, such as size, colour or material, each with its own choices. Shopify products allow up to three options, building up to 2,048 variants. Most Wix products fit within that. Products with more than three options need restructuring before import, usually by splitting one option into separate products or turning a non-stock choice, such as a gift message, into a text field on the product page.

Wix categories become Shopify collections. Manual collections hold a hand-picked list of products; automated collections fill themselves from rules such as product type, tag or price. Setting up automated collections from tags during the import saves a lot of work later, because new products then land in the right collections on their own.

Product images come across with each product. Check the main image and order on your best sellers, and add descriptive alt text if the Wix store didn’t have it, because it helps both accessibility and image search.

Orders and reviews

Wix exports orders to CSV, one row per item or one row per order, with timestamps in UTC. Shopify has no built-in way to import them, so Shopify’s guide points to third-party migration apps for order history. If your team uses past orders for customer service or repeat business, it’s worth bringing at least the last couple of years across; if not, keeping the Wix export as a record may be enough.

Reviews are the one thing that can’t come across. Shopify’s guide says plainly that you can’t export or migrate reviews from Wix to Shopify, and suggests starting fresh with a review app such as Judge.me, Loox or Yotpo. If reviews matter to your conversion rate, plan a post-launch email asking recent customers to review again.

Wix URLs and redirects

Wix’s default URLs put products under /product-page/ and blog posts under /post/, with pages at the root, such as /about. Those prefixes can be changed in Wix’s SEO settings, so check what your store actually uses. Shopify’s folders are fixed: products under /products/, categories under /collections/, pages under /pages/ and posts under /blogs/.

Every URL that matters gets a permanent redirect in Shopify, added one at a time or in bulk by CSV, and the new sitemap is submitted to Google Search Console. Google recommends keeping permanent redirects for at least a year. My Shopify migration SEO guide covers how to build the list.

Blog posts and pages

Shopify’s Wix guide doesn’t cover blogs or pages, so they’re rebuilt by hand. On a small site that’s a few hours: copy each page and post into Shopify, re-upload images, set the SEO title and description, and add a redirect from the old URL. On a site with hundreds of posts, decide first which ones earn traffic, using Search Console, and move those carefully; thin or outdated posts can be redirected to stronger pages instead.

Design doesn’t move either. Wix layouts are rebuilt as a Shopify theme, which is a chance to choose a theme designed for selling rather than recreating a website builder layout.

Payments and apps

Payments don’t transfer between platforms. On Shopify, Shopify Payments is available in the UK and many other countries, and other providers such as PayPal can be added. Shopify charges an extra transaction fee if you use a third-party card provider instead of Shopify Payments, so it’s worth comparing before you choose.

Wix apps need Shopify equivalents. Email marketing, reviews, loyalty, bookings and marketplace connections each have Shopify apps; list what you use on Wix and find the replacement before launch, so nothing a customer relies on disappears. Some Wix features, such as bookings, are central to certain businesses, and if that’s you, check the Shopify alternative carefully before committing.

Running costs compared

On list price, the platforms are closer than people expect. Wix’s US pricing puts its ecommerce plans at $29 (Core), $39 (Business) and $159 (Business Elite) a month billed annually. Shopify’s US pricing puts Basic at $29 a month billed yearly, or $39 billed monthly, with Grow and Advanced above it. Local prices differ on each company’s UK site.

The real differences are in what’s included, transaction fees on your chosen payment provider, and the apps you’ll pay for on each. Add those up for a year on both platforms before deciding; for a growing shop, the apps and fees usually matter more than the plan itself.

SEO beyond redirects

Redirects send visitors and Google to the right place. The new pages still have to deserve their rankings. For every product, collection, page and post that earns traffic, carry over the SEO title and meta description rather than letting Shopify generate defaults, keep the main text and headings, and add descriptive alt text to images. Choose a Shopify theme that outputs product structured data, so prices and availability can appear in search results. Verify your domain in Google Search Console before launch, so you can submit the new sitemap and watch for errors from day one. Small ranking movements in the first weeks are normal while Google recrawls; anything that doesn’t settle usually traces back to a missing redirect or a page that lost its content.

The first month

For the first few weeks, check Search Console every few days for pages Google can’t find and add any missing redirects. Compare organic clicks with the same period before the move. Ask a handful of loyal customers to try the new store and sign in, and watch your first orders through to delivery. Once everything is settled, close the Wix site, keeping your exports for your records.

The DIY route, step by step

1. Open a Shopify storeChoose a plan and a theme; set up payments, shipping and tax.
2. Export from WixProducts CSV (in parts if over 5,000 rows), contacts CSV and orders CSV.
3. Import products and customersThrough the Store Migration app, then check a sample of products for options, prices, images and stock.
4. Bring orders across if neededWith a third-party migration app, after products and customers.
5. Rebuild pages and postsCopy content, re-upload images, set SEO fields.
6. Set up redirectsEvery old product, page and post URL that earns traffic, pointed at its new Shopify URL.
7. Test and launchPlace real test orders, connect your domain, submit the sitemap and check Search Console daily for a few weeks.

My Shopify migration checklist has the full list, and my Shopify migration tools guide compares the apps for orders and anything else Store Migration doesn’t cover.

Choosing a theme

Your Wix design doesn’t move, so the new store needs a Shopify theme. For most stores coming from Wix, a well-chosen theme from the Shopify Theme Store is the right starting point: pick one built for a catalogue like yours, in size and type, rather than the one with the prettiest demo. Configure it with your logo, colours and fonts, build the home page from its sections, and check every page type on a phone, where most shoppers will see it.

A custom theme makes sense when the catalogue is large or specialist, when product pages need to show more than a standard theme allows, or when the brand needs to stand apart. For a small shop, it’s usually better to start with a good theme and invest later, once you know what customers need.

Your domain and email

If your domain was bought through Wix, it can be connected to Shopify or transferred; if it’s with another registrar, you simply point it at Shopify. Either way, change only the records the website needs. If your email runs on the same domain, check where its records live before you change anything, so mail keeps arriving on launch day. Wix’s redirect manager only works with custom domains, which is another reason to set redirects up on the Shopify side, where they’ll keep working after Wix is closed.

Launch day

• Pause changes on Wix for a day or two, so no products or orders are missed.
• Bring across late customers and orders created since your first import.
• Connect the domain to Shopify, touching only the website records.
• Remove Shopify’s store password so customers and Google can see the store.
• Test redirects by opening old Wix URLs and checking they land on the right Shopify page.
• Place a real order and refund it, checking emails, payment and tracking.
• Submit the sitemap in Google Search Console and watch it daily for a few weeks.

What improves after the move

• A store built around selling, with collections, filters and product pages designed for shoppers.
• More ways to sell, from point of sale to marketplaces and social channels, from one admin.
• A wider choice of apps and people who know the platform.
• Room to grow without changing platform again.

When getting help pays for itself

• Thousands of products, especially with more than three options, prices by location or inconsistent data.
• Real search traffic, with hundreds of ranking pages and a blog that brings customers in.
• Order history that matters for customer service or repeat business.
• Integrations with stock, accounting, marketplaces or a shop till.
• A custom design rather than a configured theme.
• No time in-house to check data, rebuild content and test.

If only one or two of those apply, a middle route can work: do the product and customer import yourself, and get help with the specific part that worries you, such as the redirect list or a stock integration.

That’s where a managed migration earns its fee. My Shopify migration package starts from $19,997 USD, or £14,997 + VAT for UK clients, with flexible plans depending on the deposit paid, and runs over four weeks from signed brief to a live store. I’m UK-based and work remotely with retailers all over the world. Outside the UK, the package starts from $19,997 with no VAT, quoted in US dollars after the free store audit. For the full service, see my Shopify migration service.

Choosing a Shopify plan

Shopify’s US pricing lists Basic at $39, Grow at $105 and Advanced at $399 a month billed monthly, with lower rates billed yearly and local prices on its UK site. Most stores moving from Wix start on Basic or Grow. All plans include unlimited products; the differences are in staff accounts, reporting, shipping features and transaction fees. You can change plan later as you grow.

Common mistakes

When to stay on Wix

• Your shop is a small part of a content or services site that Wix runs well.
• You sell a handful of products and Wix’s ecommerce features cover everything you need.
• You rely on Wix-only features, such as bookings or other Wix apps, that are central to the business.

It’s also worth remembering that a move has a cost in time, even when the tools are free. If your Wix shop is doing its job and you’re not hitting its limits, that time may be better spent on marketing.

If none of those apply and the shop is the business, Shopify is usually the better long-term home, and for many Wix stores the move is one you can make yourself.

Wix to Shopify migration: FAQ

Sources

Shopify Help Center, “Migrating from Wix”, accessed 24 October 2026. Shopify Store Migration app listing and Shopify blog, 21 July 2026. Wix Help Center: exporting products, exporting orders, exporting contacts, URL structure in SEO settings, and setting up 301 redirects, accessed 24 October 2026. Wix plan prices: Wix blog, “How much is a Wix website”, modified 20 October 2026. Shopify plan prices: shopify.com/pricing (US), accessed 24 October 2026. Shopify redirect limits and options: Shopify Help Center, accessed 24 October 2026. Site moves: Google Search Central, updated 20 August 2026. KA Consultancy prices and proof points as published on the Shopify migration services page.